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BizAcademy 2010 concluded with amazing presentations from the 3 teams competing over the course of the week long Spring Break program. The three teams, named Urban Craze, The Modern Touch and IMG worked hard to improve their business skills by developing a marketing and sales plan which they presented to a group of investors on the last day of the program.

 

The panel of investors, consisting of Salesforce.com Executives, Board Members from CONC, and other stakeholders, selected URBAN CRAZE as the winning team.

 

At the end of the program, the youth expressed that they valued the opportunity to hone their entrepreneurial skills and network with emerging enterprises during the week, and work to apply those tactics as part of the “UNDER THE RADAR” social enterprise at CONC.

 

 

For more pictures:  http://www.flickr.com/photos/48680441@N06

 

OUTCOMES:

 

1. The BizAcademy participants:

a. Learned about the importance of Time Management

b. Identified the different roles of executive members in a corporate business model

c. Created an organized marketing and sales business plan

d. Experienced the challenges of working in a team in a high pressurized situation

e. Developed real tactics to put into practice in the business world

f. Designed marketing materials, ads and videos

g. Prepared themselves for short and long presentations for real world investors

h. Learned to use Salesforce.com technologies, including how to use CRM as a marketing strategy

 

 

THE IDEAS

 

1. Name: The Modern Touch

Tactics: Created a blog, a structured website, Posters,  and a video advert

 

2. Name: I.M.G.

Tactics: Created a social media campaign, pushing news and new ideas to the market (facebook-twitter). Created a promotional strategy for developing a market at local schools i.e. a contest to find the new Women's t-shirt design.

 

3. Name: Urban Craze

Tactics: Self-Promotion: Volunteers and workers wearing the product. Hold events: BBQ day. The FROSH week

 

HIGHLIGHTS

 

BizAcademy Participants chose OMAR as the social entrepreneur of the week. 

 

Congradulations to everyone that made this week possible, and especially to the youth for their dedication, creativity and enthusiasm over the course of their Spring Break!

 

Special thanks to:

 

-Kimberly Hunt, Senior Foundation Manager, Salesforce.com Foundation

-Lynn Daly, Executive Director CONC

-Terry Sully, Joan Spence (Ministry of Ontario) and Salesforce.com Executives and representatives

-Trisha Foley and the Bloor Collegiate Institute

-Jessika and Kevin from the Youth Skills Initiative at CONC

-Assaf Weisz, guest speaker from the Young Social Entrepreneurs of Canada

-Zahra Haji, YogaGoddess

-The Freedom Clothing Collective

-SPARK Toronto

-Ruby Ku, Social Media Strategist