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LOFT Unda the Radar Inc. - Introducing the LOFT Clothing Line
With the birth of the Youth Innovation Centre Visual Arts Studio, the LOFT has expanded its programming to introduce original silkscreen clothing production at the Christie Ossington Neighbourhood Centre.
"Unda the Radar" is a concept that represents the nature of the creative production at the LOFT - emerging artists, musicians and visionaries creating goods and services that have not breaken the mainstream market, and yet their underground status is what makes the product so desirable. In addition, it is a play on the underworkings of youth programming, where volunteers and mentors, young and old, work with little recognition to empower ourselves and use our creativity to impact lives in positive ways - develop skills as mobilizers, supports and voices for change in the community.
To get a shirt or to find out more about pricing, click here.
Above: Tshirt created for A.L.I. Enterntainment by UNDA The RADA. Logo and silkscreen printing in-house at the LOFT.
Unda the Radar is the brand of clothing that will be produced, marketed and distributed from the Youth Innovation Centre, located on the top floor of CONC at 854 Bloor st west. The program will be run by LOFT Artists Logan Miller and Javid, overseen by LOFT Program Manager Robert Bailey. Unda the Radar will provide opportunities for at-risk youth interested in understanding the business of designing and producing clothing, including using Adobe Illustrator, making and exposing Silkscreens, as well as marketing and sales of a social enterprise.
Above: Silkscreen about to be printed on a tshirt for DJAYSMEDIA, who also ordered a banner for their company (below).
Above: Viviana doing her thang. Banners are all standard size 8' x 4' and are spray painted. Click here to get a personalized banner for your next event!
Above: LOFT Music Producer Ken modelling an Unda the Radar special edition tshirt for CONNECT the DOT.
Unda the Radar is taking bulk orders from other small businesses, community programs and individuals that want their logo or design printed on tshirts. We would like to thank the following people and organizations for helping us build up this social enterprise:
-Youth Partnerships Unit, Entrepreneurship Branch, Ministry of Small Business & Consumer Services
-Julian and Jorge at SKETCH
-Roberto Tello
-Adnac Glass
-LOFT Volunteers